Sony Cyber-shot DSC-W310 is a compact digital camera from the company’s 2010 line-up. It features 12.1 megapixels, 4x optical zoom lens and a 2.7-inch TFT Clear Photo LCD screen and an array of intelligent functions.

The camera is equipped with a 28mm wide-angle lens (which in fact became quite ordinary thing on modern digicams) for convenient shooting of wide landscapes and cityscapes and large groups of people. However, the lens is not stabilized, so you have to rely on the camera’s SteadyShot™ image stabilization that combat blur caused by camera shake by raising sensitivity level.

The DSC-W310 is designed for those who require a device that would do all photographic job for them. It offers a special Easy mode with Intelligent Scene recognition technology. It detects the scene being shot and selects the optimum setting while you just point at the subject and press the shutter button.

There’re also 8 pre-set scenes in the camera: High Sensitivity, Twilight, Twilight Portrait, Portrait, Landscape, Beach, Snow, and Gourmet.

The camera features Face Detection function to optimize settings for people’s faces in a frame, and the Smile shutter function to automatically trigger the shutter hust the moment a person you photograph smiles.

Sony Cyber-Shot DSC-W310 – Specifications:

• 1/2.3 CCD Image Sensor
• 12.20 Megapixels
• Maximum Image Size: 4000 x 3000
• Aspect Ratio: 4:3, 16:9
• 4x Optical Zoom
• 25x Smart Zoom
• Focal Length Equivalent: 28 - 112 mm
• Aperture Range: f/3.0(W) - f/5.8 (T)
• SteadyShot™ Image Stabilization
• 2.7 LCD Display with 230,400 dots
• Macro Focus Range: 5 cm
• Sensitivity: ISO100-3200
• Shutter Speed: 1 - 1/2000
• Metering Modes: Multi-pattern, Center-weighted, Spot
• Easy Shooting Mode
• Intelligent Scene Recognition
• 8 Scene Modes
• Continuous Shooting: 0.9 fps
• Movie Mode: 640×480 pixels @ 30 fps
• 6.0 MB Included Memory
• MS Duo / MS PRO Duo / SD / SDHC Memory Cards
• Lithium-ion Rechargeable Battery
• Dimensions: 3.8 x 2.2 x 0.7 in. (95 x 55 x 19 mm)
• Body Colors: Silver, Black and Pink
• Retail Price: $149.00

Sony CyberShot DSC-S2100 is a compact and easy-to-use digital camera announced by Sony this year. Its highlights include 12.1-megapixel resolution, 3x optical zoom and 3.0-inch LCD screen. At the same time Sony doesn’t ask much for these specs – the camera is affordable as well.

The letter undoubtedly “S” stands for “simplicity.” The camera is easy to master even for beginner as it offers an array of intelligent functions to simplify the process of taking images. The camera features Easy, Program and iA shooting modes.

Intelligent Auto (iA) mode uses the Scene Recognition technology to detect scenes and lighting conditions, and adjust settings so that you achieve clear images with less blur (though, there’s only digital image stabilization in the camera). It will also handle backlit situations well.

The S2100 uses Face detection technology to identify faces in the frame and optimize camera setting for them. As a result, you will get perfectly exposed people’s shots with everybody in focus. Smile Shutter is another useful function when photographing people. It can trigger the shutter just the moment when it sees a person smile.

The camera has a modest movie mode with video can be captures only at 640 x 480 pixels at a rate of 30 fps.

Camera Reviews:

Digitalcamerareview.com:
The camera delivers great images in bright light and quite performance indoors. Though, there’s visible noise at ISO 400 and the camera’s buttons are too small.

Sample Photo Galleries: digitalcamerareview.com.

Sony Cyber-shot DSC-S2100 – Key features:

• 12 Megapixels of Resolution
• Aperture Range: F3.1-5.6
• 3X Optical Zoom
• Focal Length Equivalent: 35 - 105 mm
• 3.0-inch LCD with 230,400 dots
• Digital image stabilization
• Intelligent Auto Mode
• Scene Auto Selector
• Smile Shutter
• Face Detection
• Movie Mode: 640 x 480 (30 fps)
• SD, SDHC Memory Stick Pro Duo Memory Cards
• Power Source: AA Batteries
• Weight: 6.5 ounces
• Available Colors: Silver, Black, Orange
• Price Tag: $120

What’s new: The camera has been recently reviewed by Cameralabs!

Sony has announced another point-and-shoot digital camera, the Cyber-shot DSC-W350. Its highlights include 14.1-megapixel sensor, 4x optical zoom, and a 2.7-inch LCD Screen. The camera can also shoot HD movies at 1,280 x 720 pixels at a rate of 30 fps.

The lens has moderate telephoto capabilities, but it is compensated by its 26mm angle of view at the wider end, which is handy when it comes to capturing wide scenes or large groups of people. The lens’s performance is also enhanced by the optical image stabilization function that helps eliminate the effects of camera shake.

The W350 is extremely easy to use. There are for iAuto, P (Program Auto) and SCN (Scene) modes at your disposal. In the Intelligent Auto mode the camera will choose the appropriate scene mode for the subject in front of it. SCN option allows you to choose from High Sensitivity, Soft Snap, Landscape, Twilight Portrait, Twilight, Food, Pet, Beach, Snow and Underwater scenes.

The camera features a 9-point autofocus system, as well as Face detection, Smile Shutter and Anti-blink & Blink-detection functions to ensure bright portraits captured in the right moment.

There’s also a Sweep Panorama function in the camera, which helps you to achieve 268-degree panoramic shots. All you have to do is to press the shutter and “sweep” the area in front of you, and the camera will automatically produce a 4,912 x 1,080-pixels wide image.

Camera Reviews:

Cameralabs.com:
The camera is housed in a very slim and light body, has 26mm wide coverage and a foolproof Auto with scene detection. But its image quality deteriorates at 200 ISO, and pictures can be soft in corners at wide-angle.

Sample Photo Galleries: cameralabs.com.

Sony Cyber-shot DSC-W350 – Specifications:

• 1/2.3 CCD Image Sensor
• 14.10 Megapixels
• 4x Optical Zoom
• Focal Length Equivalent: 26 - 105 mm
• Aperture Range: f/2.7 (W) - f/5.7 (T)
• Optical Image Stabilization
• 2.7- inch LCD Screen with 230,400 dots
• 9-Point Autofocus System
• No Manual Focus
• Macro Focus: 4 cm
• Sensitivity: ISO 80-3200
• Shutter Speed Range: 2 - 1/1600 sec
• Metering Modes: Multi-pattern, Center-weighted, Spot
• Intelligent Auto Mode
• 10 Scene Modes
• Face Detection
• Smile Shutter
• Blink Detection
• Sweep Panorama
• Continuous Mode: 1.5 fps
• 720p HD movies, MPEG-4
• MS Duo / MS PRO Duo / SD / SDHC Memory Cards
• 45.0 internal Memory
• Lithium-ion rechargeable Battery
• Dimensions: 3.6 x 2.0 x 0.7 in. (91 x 52 x 17 mm)
• Available Colors: Silver, Black, Gold, Pink, Blue
• Street Price: $196.09

What’s new: Cameras.co.uk have posted a full review of this camera!

The new Sony Cyber-shot DSC-W380 is a compact digital camera featuring 14,1 megapixels of resolution, 5x zoom and 2.7 inch LCD screen alongside with the capability to shoot 720p HD movies.

The camera takes after the existing WX1 model offering the same with 28mm angle of view at the wide end, which makes shooting large groups of people as well as interiors easier. The lens is also remarkable by its fast f/2.4 maximum aperture, which means that it will capture more light that most compact camera lenses.

The lens Is equipped with optical Super SteadyShot Image stabilization to reduce blur caused by camera shake in tough situations. If that is not enough, you can resort to the camera’s digital image stabilizer and raise ISO to allow for faster shutter speed.

The W380 is easy to use and doesn’t allow much control over its settings. But instead, it offers the Intelligent Auto Scene Recognition technology that automatically chooses between 11 pre-optimized settings to get best shot. There’s also a possibility to choose manually from 8 pre-ser scene modes.

Face detection and recognition function will help you to achieve great results in casual portrait shooting while Smile & blink detection function can ensure that you never miss the moment.

The camera also features the Sweep Panorama mode to let you capture panoramic images with ease just by panning across the scene you’d like to be a panorama and the camera will stitch the frames automatically.

Camera Reviews:

Photographyblog.com:
The camera has fewer features and cheaper price tag that that of the WX1, the increased sensor resolution resulted in noisy, smudgy images. What’s positive, is that the lens’s still a great performer.

Cameras.co.uk:
This is a straightforward point and shoot digital camera. It produces quality pictures and great high definition movies and comes in a handy size.

Sample Photo Galleries: photographyblog.com, cameras.co.uk.

Sony CyberShot DSC-W380 – Specifications:

• 1/2.3 Super HAD CCD Image Sensor
• Bionz Processor
• 14 Megapixels
• Maximum Image Size: 4320 x 3240
• 5x Optical Zoom
• Aperture Range: F2.4-F5.9
• Focal Length Equivalent: 24-120mm
• Optical SteadyShot Image Stabilization
• 2.7″ LCD Monitor with 230.400 dots
• Macro Mode: 5cm/0.16″
• Face Detection
• Smile Shutter
• Auto Focus Areas: Multi Point, 9 points, Centre weighted, Spot
• Shutter Speed: 1 - 1/1.600 sec
• Light Metering: Multi Pattern, Centre weighted, Spot
• Sensitivity: ISO80-3200
• 8 Scene Modes
• Dynamic Range Optimizer
• Burst Mode: 1.5 fps
• Movie mode: 1280 x 720 at 25fps
• Memory Stick™ Duo, SD/SDHC Memory Cards
• 45MB Internal Memory
• Available Colors: Silver, Black, Red, Gold

What’s new: The camera was reviewed by Photographyblog!

The new Sony CyberShot TX5 is the world’s thinnest waterproof digital still camera with Optical SteadyShot image stabilization and touch operation. Apart from it, the camera features 10.2-megapixel resolution, 4x optical zoom and HD movie capture.

The camera can endure 1 hour of being underwater down to 10 feet (3 meters). Moreover, the TX5 is freezeproof down to 14 degrees Fahrenheit, dustproof and shockproof up to about a five-foot (1.5m) drop. So it is a good choice for those preferring active lifestyle.

The lens is 25mm wide-angle, the benefit of which is that you can take vast pictures and large groups of people without having to go back to get everyone and everything into a frame.

With Sony “Exmor R” CMOS sensor the camera can deliver great low-light performance, while the BIONZ® processor allows for speedy 10MP image capture at 10fps. So you’ll never miss a moment.

The TX5 offers program exposure mode with little control over the settings and 14 scene modes. It also has a solution for backlight situations, the Correction High Dynamic Range (HDR) technology. It combines highlight and shadow detail of two separate captures into one image with natural lighting.

Sony has built its unique Intelligent Sweep Panorama function in the camera to get panoramic shots without bothering about stitching individual frames. It requires only one press-and-sweep motion, and the camera will combine the frames itself to deliver natural looking panoramic photos.

The camera will be available in April at a planned price of $349. Body colors include silver, black, pink, green and red.

Camera Reviews:

Digitalcamerainfo.com:
These make it a very attractive package for those who want a compact camera that can handle the rough and tumble of the outdoors and shoot good looking images at the same time.

Photographyblog.com:
Despite its diminutive dimension the camera can take pretty good images, not DSLR-like quality, but better would be possible otherwise.

Sample Photo Galleries:  digitalcamerainfo.com, photographyblog.com.

Sony Cyber-shot DSC-TX5 – Specifications:

• 1/2.4″ Exmor R CMOS Image Sensor
• 10.20 Megapixels
• 3.0 in. Touchscreen LCD with 230,000 dots
• 4x Optical Zoom
• Optical Image Stabilization
• Focal Length Equivalent: 25 - 100mm
• Aperture Range : f/3.5 (wide) - f/4.6(tele)
• Auto Focus Modes: 9-point, center, spot, flexible (touch) spot AF
• Macro Mode: 1 cm
• Sensitivity: ISO 125 - 3200
• Shutter Speed: 2 - 1/1600 sec
• Light Metering: Multi-pattern, center-weighted, spot
• 14 Scene Modes
• Intelligent Sweep Panorama
• Backlight Correction HDR
• Continuous Shooting: 10.0 fps for 10 frames
• Movie Mode: 1280 x 720p HD
• Memory Stick (PRO) Duo, SD/SDHC , MMC Memory Cards
• 45.0MB Internal Memory
• Dimensions: 3.7 x 2.2 x 0.7 in./94 x 57 x 18 mm
• Waterproof to 3.0m / 10 ft (1 hour),
• Dustproof
• Shockproof (/ 5 ft)
• Freezeproof (-10C/14F)