Sony A550 is a 14.2-megapixel digital SLR camera with enhanced Live View, Auto HDR functionality and speedy performance.

At the heart of the camera is a new, unique to Sony, Exmor⑩ CMOS sensor that ensures crisp low-noise images, packed with fine detail and vibrant colors. And BIONZ image processing engine allows for high-speed shooting at a rate of 7 frames per second in the Continuous mode.

Like all DSLR cameras by Sony, the new model feature SteadyShot⑩ INSIDE optical image stabilizer that reduces the effects of camera shake by up to 4 EV steps while shooting handheld with any lens.

The A550 features 921k dot 3-inch LCD screen that tilts up or down over a full 180 degree range. LCD brightness is automatically boosted for extra screen clarity when surrounding light levels are high.

Thecamera’s Quick AF Live View features Face Detection, for crisp with natural skin tones. Smile Shutter was also included in Live View mode to automatically trigger the shutter the moment the camera detects smiles. A special new Manual Focus Check Live View mode, in its turn assists with fine-tuning your composition.

Operation is very simple due to a redesigned on-screen interface and a unique Graphic Display.

The camera uses the highest capacity of any Alpha series digital SLR camera battery to date. It delivers up to 950 shots from a single charge.

Sony Alpha DSLR-A550 - Specifications:

• Sony Exmore APS-C CMOS Image Sensor
• 14.20 Megapixels
• Aspect Ratio: 3:2, 16:9
• Maximum Image Size: 4592 x 3056
• File Format: RAW, JPEG
• 3.0 in. Variable-angle Live View LCD with 921,600 dots (307,200 pixels)
• Focusing: 9-point TTL phase detection with eye-start AF; Wide, Spot, Local modes
• Manual Focus
• Sensitivity: ISO 200 - 12800
• Shutter Speed: 30 - 1/4000 second
• SteadyShot Sensor-shift Image Stabilization
• Exposure Modes: Aperture, Shutter, Manual
• Scene Modes: Portrait, Landscape, Macro, Sports, Sunset, Night Portrait/Night View
• Metering Modes: 40-segment Multi Segment, Center-weighted, Spot; (1200 zone evaluative metering in Live View)
• Continuous Shooting: 7 fps
• Auto HDR Function
• D-Range Optimizer (Auto, Level 1-5)
• Internal Flash: Guide Number 12
• Memory Stick Duo, Memory Stick PRO Duo Memory Cards
• Dimensions: 5.4 x 4.1 x 3.3 in.(137 x 104 x 84 mm)
• Weight: 21.1 oz (599 g)
• Lens Mount: Sony Alpha (Minolta A) mount
• Kit Lens: Sony 18.0 - 55.0mm f/3.5 - 5.6 IS
• Planned Price: $1,050

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Sony Alpha A500 in the new DSLR camera form Sony featuring 12.3 megapixel CMOS sensor and 3.0 inch vari-angle 230k monitor.

At the heart of the camera is a new Exmor CMOS sensor that is said to ensure crisp low-noise images and provides for fast shooting speeds of up to 4 fps in Live View Mode and 5 fps with the optical viewfinder.

The enhanced BIONZ processor, in its turn, is responsible for detail-packed and low-noise images with high sensitivity up to ISO 12800. The SteadyShot image stabilization was also included into the camera to enhance its low-light performance.

The camera features an HDR high dynamic range function designed to rescue lost details in shadow areas of photos and severely backlit images. the result is images with the huge natural tonal range of human vision.

The A500 also offer the enhanced Quick AF Live View that captures fast-moving action, with Face Detection for beautiful portraits. And its Manual Focus Check Live View mode will do a good job in making it convenient to adjust focus and compose your shots.

Operation is simple thanks to a redesigned on-screen interface that provides easy access to functions and settings. A Graphic Display gives an intuitive indication of how shutter speed and aperture adjustments will affect the final image.

Sony Alpha DSLR-A500 - Specifications:

• APS-C Exmore CMOS Sensor
• 12.30 Megapixels
• Aspect Ratio: 3:2, 16:9
• File Format: RAW, JPEG
• Maximum Image Size: 4272 x 2848
• 3.0 inch LCD Variable-Angle Monitor with 230,400 dots (76,800 pixels)
• Live View
• Focusing System: 9-point TTL Phase Detection with Eye-Start AF; Wide, Spot, Local Modes
• Manual Focus
• Sensitivity: ISO 200 - 12800
• SteadyShot In-body Sensor-shift Image Stabilization
• Shutter Speed: 30 - 1/4000 sec
• Exposure Modes: Aperture, Shutter, Manual
• Scene Modes: Portrait, Landscape, Macro, Sports, Sunset, Night Portrait/Night View
• Metering: 40-segment Multi Segment, Center-weighted, Spot; (1200 zone evaluative metering in Live View)
• D-Range Optimizer (Auto, Level 1-5)
• Memory Stick Duo, Memory Stick PRO Duo Memory Cards
• Kit lens: 18-55mm f/3.5-f/5.6
• Lens Mount: Sony Alpha (Minolta A)
• Planned Price: $850

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Sony HDR-CX520V and HDR-CX500V are Sony’s new digital camcorders, which capture full 1920×1080 high-definition video and 12-megapixel photos.

At the heart of them lies a powerful BIONZ™ imaging processor and the “Exmor R” CMOS sensor, the latter is responsible for great low light performance.

The camcorders offer 3-Way Shake Canceling with their Optical SteadyShot™ Image Stabilization. Now hand shake is reduced in three directions: vertical and horizontal shake and by way of electronic image stabilization. All this results in smoother movies even if they are shot on the move.

The HDR-CX500V and the HDR-CX520V feature G lens with advanced optics and low dispersion aspheric glass elements for accurate color reproduction and sharp images. A six-blade aperture provides circular “bokeh” defocus effects.

Both the camcorders feature Face Touch function for accurate focus, skin color, and brightness of the selected individual that you choose by touching a detected face on the screen. We also find here Smile Shutter™ technology for capturing smiling photos while simultaneously recording video.

The HDR-CX500V and HDR-CX520V feature 60p output, which automatically converts content to 60 fps when connected to a compatible high-definition television.

Now you can track your destinations on a map with the camcorders’ built-in GPS antenna and the ability to geo-tag your videos and photos.

Other powerful features include a built-in zoom microphone and an instant power-on feature when the LCD is opened. The camcorders are compatible with Memory Stick PRO-HG Duo™ HX media.

Sony HDR-CX500V and the Sony HDR-CX520V - Specifications:

• Full1920×1080 High-Definition Video
• 12-megapixel Still Photos
• “Exmor R” CMOS Sensor
• BIONZ™ Imaging Processor
• 3-inch TouchScreen LCD
• Video Conversion to 60 progressive fps
• Optical SteadyShot Image Stabilization
• 3-Way Shake Canceling
• Built-in GPS Antenna for Geo-Tagging
• Down-Convert from AVCHD™ to MPEG2
• 32GB Internal Memory (for the HDR-CX500V)
• 64GB Internal Memory (for the HDR-CX520V)
• Prices: $1,100 (for the HDR-CX500V) and $1,300 (for the HDR-CX520V)

According to PhotographyBLOG.

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