Panasonic DMC-TS10 ( aka FT10 In Europe) is a new waterproof digital camera featuring 14.1-megapixel sensor, 4 x optical zoom, 2.7-inch LCD display with Anti Reflective coating and HD movie capture - all housed in slim compact body.

The camera can endure tough conditions and still works 3m underwater and in temperatures down to -10 degrees Centigrade. It is also 1.5m shockproof and dustproof, which makes it the perfect companion for those who prefer active lifestyle and want to capture events as they are without any fear to break the camera. It can be a great camera for kids as well.

The DMC-TS10 offers totally point-and-shoot operation, so you don’t have to think about technical aspect of picture taking. The camera’s iA (Intelligent Auto) mode opens an easy way to get great pictures automatically. It combines MEGA O.I.S. (Optical Image Stabilizer) to prevent from blur caused by camera shake, Intelligent ISO Control to avoid motion blur, Face Detection to apply focus and exposure to faced in a frame and Intelligent Scene Selector that will set the most appropriate scene mode for your shooting situation.

At the heart of the camera lies the high-speed Venus Engine IV image processor that ensures quick response time with its Sonic Speed Auto Focus as well as accurate signal processing for high-quality image output.

The camera comes with PHOTOfunSTUDIO ver. 5.0 software that simplifies the process of editing your images and their upload to Internet sharing sited like YouTube.

Panasonic DMC-TS10 - Specifications:

• 14.1-megapixel Resolution
• Venus Engine IV Image Processor
• 4x Optical Zoom
• Focal Length Equivalent: 35-140mm
• MEGA O.I.S. Optical Image Stabilizer
• 2.7-inch LCD Monitor
• Intelligent Auto Mode
• Intelligent ISO Control
• Face Detection
• Intelligent Scene Selector
• Sonic Speed Auto Focus
• Movie Mode: 720p HD, Motion JPEG
• Waterproof to 3m
• Shockproof to 1.5m
• Freezeproof to -10 Degrees C
• Dustproof
• Battery Life: 300 Shots per Charge (CIPA)
• Included Software: PHOTOfunSTUDIO ver. 5.0

Panasonic announces the new DMC-FX700 digital camera that boasts a lot of advanced features housed into a slim and stylish body. The camera spots 14-megapixels MOS sensor, 3.0-inch large touch screen, 5x optical zoon, Full HD movie shooting and an array of intelligent features as well as full manual controls.

The camera’s lens offers 24mm wide angle of view and is stabilized with the help of Power O.I.S. lens-shift stabilization to avoid blurry images in low light. Furthermore, the camera uses Intelligent ISO control function to prevent blur caused by subject movement.

The FX700 incorporates the fast Venus Engine FHD image processor and hence benefits from Panasonic Intelligent Resolution technology, which means finer detail, softer tonal gradation and better noise reduction. The new engine allows for high-speed shooting as well – you can take up to 60 images per second in a burst mode.

The camera’s Intelligent Auto mode employs all possible functions to make your photos perfect, namely POWER O.I.S., Face Detection, Intelligent Exposure and Intelligent Scene Selector. The latter chooses from Normal, Portrait, Macro, Scenery, and Low Light modes and applies the one that matches your shooting conditions.

Face detection and recognition function allows optimizing exposure and focus for faces detected in a frame while AF Tracking function helps keeping moving subjects in focus (you can set a target by simple tough of a finger!).

There’s also a number of pre-set scene modes in the camera’s SCN mode and full manual controls hidden in Manual, Aperture and Shutter priority modes.

Panasonic Lumix DMC-FX700 - Specifications:

• 1/2.33″ Type MOS Image Sensor
• 14.1 Megapixels
• Aspect ratio: 4:3, 3:2, 16:9, 1:1
• 5x Optical Zoom
• Focal Length Equivalent: 24 - 120mm
• Aperture Range: F2.2 - F5.9
• Power O.I.S Lens-Shift Stabilization
• 3.0″ TFT LCD Display with 230K dots
• AF area modes: Face / AF tracking, 11-point, 1-point, Spot
• Macro Mode: 3 cm
• Metering: Intelligent Multiple
• Sensitivity: ISO100-6400
• Exposure bracketing
• Shutter Speed: 60-1/2000 sec
• Shooting Mode: Intelligent AUTO, P (Program), A (Aperture Priority), S (Shutter Priority), M (Manual)
• 29 Scene Modes
• Continuous Shooting: up to 60 frames/sec
• Movie Mode: AVCHD 1980 x 1080 (FSH: 17Mbps / FH:13Mbps)
• SD/SDHC/SDXC Memory Cards
• 40MB Internal Memory
• Included Software: PHOTOfunSTUDIO 5.2 HD Edition

Panasonic announces the new LUMIX G 8mm / F3.5 is a fisheye lens for the Micro Four Thirds system DSLR cameras. It is small and size and lightweight and delivers 16-mm focal length on a cropped senor.

The lens delivers 180-degree diagonal angle of view, which creates a distinctive perspective and unique deformation effect making your photos and movies look great. Its closest focusing distance is 0.1m.

The lens’s optical construction is comprised of ten lenses in nine groups with the inclusion of ED (extra-low dispersion) glass elements to reduce chromatic aberration and distortion from close-up to infinity. It also uses multi-coated lens elements to minimize ghosts and flare.

There’re seven diaphragm blades in the lens that close to a rounded aperture, which provides for an smooth effect (bokeh) in out-of-focus areas when shooting at larger aperture settings. There’s also a possibility to insert a sheet filter in the rear of the unit for free filter expression.

The LUMIX G 8mm / F3.5 is equipped with a stepping motor for smooth and silent operation, which is of great importance in movie recording. It also uses an inner focus system.

The lens allows for high-speed and accurate contrast Auto Focus system on LUMIX G Micro System. It features a reliable metal mount and comes with a specially designed lens hood to deliver stable performance even under strong sunlight.

Panasonic LUMIX G FISHEYE 8mm / F3.5 – Key Features:

• Focal Length: 8mm
• Focal Length Equivalent: 16mm
• 180-Degree Angle of View
• Inner Focusing System
• Closest Focusing Distance: 0.1m
• Lens Construction: 10 Elements/ 9 Groups
• ED (extra-low dispersion) Glass Elements
• 7 Diaphragm Blades
• Rounded Aperture
• Multi-Coated Lens Elements
• Stepping Motor
• Availability: July 2010
• Price Tag: £729.99 (UK)