Canon announces the EF 70-300mm f/4-5.6L IS USM lens to extend its well-known L-series professional lens line up. It is described as a high-performance telephoto zoom lens for both pro and amateur photographers.

The quality performance is ensured by the inclusion of two UD elements (ultra-low dispersion) and a floating lens group into the lens’s optical construction. They help avoid chromatic aberration while the Super Spectra coatings minimizes flare and ghost.

The lens benefits from Canon proprietary Optical Image Stabilizer (IS) technology that prevents from blurring when shooting at shutter speeds 4 stops slower than it would be otherwise possible and thus helps achieve sharp images in unfavorable lighting conditions.

A circular aperture comprised of 8 diaphragm blades delivers a pleasant effect of bokeh, which is a subject-background separation by blurring background areas.

Autofocus is driven by to a ring-type USM AF motor that shows quiet yet fast operation. It provides for precise focusing as well thanks to an independent lens CPU. The lens also provides for a full time manual focus override in AF mode.

The lens’s build quality is worth mentioning. The body is protected from environmental influence while its Fluorine Coating makes it easier to clean the lens.

Canon EF 70-300mm f/4-5.6L IS USM - Specifications:

• Focal Length: 70-300mm
• Diagonal Angle of View (FF): 34º - 8º 15′
• Maximum Aperture: F4-5.6
• Minimum Aperture: F32-45
• Lens Construction: 19 Elements in 14 Groups
• Rounded Aperture: 8 Diaphragm Blades
• Minimum Focus: 1.2m
• Maximum Magnification: 0.21x at 300mm
• Ring-type Ultrasonic AF Motor
• Four-Stop Image Stabilization
• Filter Thread: 67mm
• Supplied Accessories: Front and Rear Caps, ET-73B Hood, LP1424 Lens Case
• Optional WII Tripod Mount
• Weight: 1050 g
• Diameter x Length: 89 mm x 143 mm
• Lens Mount: Canon EF

Nikon launches the new AF-S NIKKOR 24-120mm f/4G ED VR lens that would suit both FX and DX photographers. Its focal length range ensures its versatility and makes it possible to use it for different types of photography.

The lens’s f/4 constant aperture coupled with the new VRII shake reduction system extends the possibility of handheld shooting in low light. It allows using shutter speed four stops slower than it would be otherwise possible, which helps the lens deliver bright as well as sharp imaged even in toughest lighting conditions.

There’re 17 elements in 13 groups in the lens’s optical construction. Two ED and three aspherical elements help minimize aberrations while Nano Crystal coating eliminates ghost and flare.

The lens’s 9 aperture blades close to a rounded aperture, which produces gentle bokeh, the effect of blurring in background and foreground areas.

The AF-S NIKKOR 24-120mm f/4G ED VR incorporates a Silent Wave Motor (SWM) that allows for precise autofocus performance as well as the ability to use override autofocus by manual one  in M/A mode. It also delivers smooth and noiseless operation.

This standard zoom lens makes the perfect travel companion thanks to its compact design and the use of magnesium and Super Engineering Plastic elements in its construction. The switches are sealed with rubber that’s why the lens can resist dust and moisture.

Nikon AF-S NIKKOR 24-120MM F/4G ED VR - Specifications:

• Focal Length: 24-120mm
• Maximum Aperture: F/4
• Minimum Aperture: F/22
• Lens Construction:
  • 17 Elements in 13 Groups
  • 2 ED Glass Elements
  • 3 Aspherical Lenses
• Angle of View: 84°-20° 20′
• Angle of View (Nikon DX Format): 61°-13° 20′
• Closest Focus Distance: 45cm (1.5″)
• Maximum Reproduction Ratio: 0.24x
• Rounded Aperture: 9 Blades
• Filter Thread: 77mm
• Vibration Reduction II System: Normal and Active Modes
• Silent Wave AF Motor
• Supplied Accessories: Lens Hood HB-53, Soft Pouch
• Dimensions: 84mm x 103.5mm
• Weight: 710g (25 oz)

Nikon announces the new AF-S NIKKOR 85mm f/1.4G lens with the sales date of September 2. It delivers medium-telephoto focal length and super bright aperture making it the perfect tool for portrait and fashion photography.

The lens succeeds and replaces a famous and highly valued AF NIKKOR 85mm f/1.4D IF model. It inherits its major features while leaving space to innovations.

The AF-S NIKKOR 85mm f/1.4G includes 10 elements in 9 groups in its optical construction, the elements being covered with the anti-reflection Nano Crystal coat for excellent ghost and flare reduction. As a result, the images created with this lens are clear, crisp and rich in contrast.

The bright aperture extends the possibility of handheld shooting in low-light while providing for superb separation of your subject and background/ foreground. Moreover, the lens creates a beautiful bokeh ( blurring of out-of-focus elements) thanks to its 9-blade diaphragm.

The lens is equipped with a Silent Wave Motor (SWM) to quiet and accurate autofocus operation. The operation of manual focus is smooth as well.

The lens body is made from magnesium alloy and is sealed against moisture and dust to provide for safe shooting in tough situations e.g. foul weather.

AF-S NIKKOR 85MM F/1.4G - Specifications:

• Focal Length: 85mm
• Maximum Aperture: F/1.4
• Minimum Aperture: F/16
• Lens Construction: 10 Elements / 9 Groups
• Angle of View: 28°30′
• Angle of View (Nikon DX Format): 18°50′ with
• Closest Focus Distance: 85cm (33.5in)
• Maximum Reproduction Ratio: 0.12x
• 9 Aperture Blades
• Filter/ Attachment Size: 77 mm
• Silent Wave AF Motor
• Dimensions: 86.5mm x 84mm (3.4 in x 3.3 in)
• Weight: 595g (21oz)
• Supplied accessories: Soft Pouch, HB-55 Lens Hood
• Mount: Nikon F