Sony Launches 3 New DSLR Cameras and 4 New Lenses
Sony launches 3 new entry-level DSLR cameras and 4 new lenses.
The A230, A330 and A380 replace the Alpha 200, 300 and 350. The cameras offer new ergonomics and easy-to-use interfaces, but specification is the same as of their predecessors. The individual color schemes and grip finishes of the cameras help to distinguish between the models.
The new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.
Their features are as follows:
- Light and Compact: the 10.2 megapixel α230 camera is the lightest, most compact alpha DSLR camera body. The 10.2 megapixel α330 and the 14.2 megapixel α380 cameras are also smaller and lighter than their predecessors.
- SteadyShot INSIDE™ in-camera image stabilization
- Quick AF Live View System: the use of a dedicated image sensor, helps to achieve rapid response of a DSLR and avoiding the focus delay common to other live view systems. The cameras feature a 2.7-inch Clear Photo LCD™ screen
- Compatible with Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™ and SD/DSHC Memory Cards
- Built-in Help Guide: offers clear explanations of various modes and settings and helps to you understand the relationship between aperture and shutter speed.
New Sony cameras come in camera-and-lens packages. The lenses include two new versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM (both of them are available separately, or packaged as kits with the new cameras), a portrait lens DT 50mm F1.8 SAM and 1:1 macro lens DT 30mm F2.8 SAM.
Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size.
The DT 18-55mm F/3.5-5.6 standard zoom lens incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality. The DT 55-200mm F/4-5.6 telephoto zoom lens features an ED glass element and helps bring distant subjects closer, ideal for capturing sports.
The wide aperture DT 50mm F/1.8 portrait lens helps users capture beautiful portraits with gently defocused backgrounds while the DT 30mm F/2.8 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses.
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