What’s new: The camera was reviewed by Digitalcamerareview!

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Canon has announced the PowerShot A480 that is an extra-compact, affordable entry-level camera with a 10MP sensor, 3.3x Canon optical zoom, 2.5 inch LCD, Canon’s DIGIC III processor. That’s how Canon replaces its popular PowerShot A470.

With a new easier to use button layout for even more intuitive operation, the PowerShot A480 offers a new build and design that is 25% smaller than that of its predecessor – in a choice of silver, red, blue or black. Thanks to an improved User Interface, it’s as easy to operate. Compact proportions make the PowerShot A480 an ideal ‘take-anywhere’ camera.

At the heart of the PowerShot A480 is Canon’s DIGIC III image processor. As well as ensuring exceptional image quality – with ultra-low noise levels and outstanding colour reproduction – DIGIC III drives the rapid response times, and Canon’s own Face Detection Technology that detects up to nine faces in a scene and adjusts focus, exposure, flash settings and white balance – for optimal results with natural-looking skin tones.

To keep shots looking sharp, Motion Detection Technology uses changes in scene information to identify subject motion and camera-shake. ISO is then optimised for minimum blur and maximum image quality.

The A480 is a budget camera, but surprisingly it possesses detailed shooting info and a histogram during playback, easy access to ISO speeds, the same intuitive menu system, 1cm super macro mode, and 200 shot battery life  - these featyres are equal or even surpass some more expensive cameras like the A1100  and A2100 Canon cameras.

Photographyblog.com:
The Canon Powershot A480 is an easy-to-use and well-balanced camera that produces good photos, making it an excellent choice for the first-time camera buyer.

Digitalcamerareview.com:
The camera is compact and easy to use and delivers excellent image quality in good light, but it has poor low light performance. And its LCD is grainy.

Canon PowerShot A480 - Features:

• Compact & Lightweight
• 10.0 Megapixel Resolution
• Will be available in four colour variations: silver, red, blue or black
• 3.3x Optical Zoom
• 2.5” LCD
• Image Inspection Tool for focus checking
• Face Detection
• Red-Eye Correction
• DIGIC III processing for high-quality images and intelligent technologies
• Motion Detection Technology
• 30fps VGA movies with Long Play mode
• 1cm Macro Shooting
• 15 Shooting Modes

Official information: canon.co.uk

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This entry was posted on Friday, January 16th, 2009 at 8:34 am and is filed under Canon Cameras. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.